Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns. In the past, attribution was nearly impossible.
Today, performance marketing campaigns give you the ability to measure everything from brand reach conversion. down to a single ad. This new age of data-driven marketing has given advertisers valuable insight into their performance, which has helped them optimize their campaigns according to the best cost per acquisition.
As advertising becomes more transparent, advertisers are looking beyond branding to build marketing strategies with proven ROI. Performance marketing was born from a need to decrease cost per acquisition and increase ROI. With performance marketing campaigns, advertisers pay when a specific action is completed, rather than for impressions or clicks.