Admediary is Driven By Eight Core Values

Great People




Open Communication


Empowered Decision Making

Work Hard + Life Balance


Peter Klein

President & Founder

Peter Klein is the President & COO of AdMediary, as well as a co-founder. He has 20 years of online marketing experience and is a widely published industry thought leader. Most recently he was the SVP of Media for MediaWhiz, where he was responsible for the creation and growth of several marketing divisions. Prior to MediaWhiz, Peter held marketing positions at companies such as Cablevision, Barnes & Noble, and Publishers Clearing House. Peter holds a BS in Business Management and Marketing from Cornell University.

Art Welch

CTO & Founder

Art Welch is the CTO and a co-founder of AdMediary. He specializes in financial services and email marketing, and as such, has been the CTO of multiple successful online marketing companies for the last 15 years including ROI Analysis, MediaTrust, Rocket Power Media, and Vendare. Prior to the performance marketing world, Art managed teams at blue chip companies such as Symantec and Hewlett Packard. When he is not driving leads, Art enjoys rock crawling and other off-road sports.

Adam Trentacoste

SVP, Media & Client Services

Adam Trentacoste has been in online marketing since 2004. As Senior Vice President of Media and Client Services, Adam leads the development and growth of the Admediary Performance Marketplace. He also plays an integral role in building custom acquisition programs for Admediary’s clients. Prior to Admediary, Adam served as Senior Director of Affiliate Marketing at Affinion Group, where he grew the division almost 300% in under 8 months. Adam holds a B.F.A. in Computer Graphics from Syracuse University.

Kristin Miata

Director of Business Operations

Kristin is the Director of Business Operations at Admediary. She oversees various aspects of the business from supervising offer setup and management, to reporting, to interfacing with clients and managing site monetization. Kristin has been in the digital marketing space for over 6 years. She earned her MA in English Literature from Hofstra University. When she isn’t juggling work, she enjoys working on her home with her husband Frank and their 3 cats, who like to think they’re the supervisors.

Brian Beck

Director, Business Development

Brian Beck is the Director of Business Development at Admediary. He specializes in publisher management, growth, and optimization. He also handles advertiser sales and assists with website development. Brian holds a Bachelors Degree in Environmental Studies from Towson University and earned his MBA in Marketing from Adelphi University. When not speaking with clients, he is watching the Yankees, hanging out with friends or riding waves on the beach.

Toni Martini

Sales & Marketing Coordinator

Toni is the Sales and Marketing Coordinator at Admediary. She plays a critical role in supporting the Business Development team through real-time management of a diverse base of publishers and advertisers. She handles all partner needs including offer launches, reporting, operational support, and continuous feedback for performance optimization. All while keeping a huge smile on her face! Toni holds a BS in English from Molloy College.

Jerry Villanueva

Senior Software Engineer

Jerry Villanueva is the Senior Software Engineer at Admediary. He plays an integral role in web development and systems integration. He has over 18 years of experience in online marketing, development and IT solutions. He holds a BS in Mathematics and Computer Science from the University of Santo Tomas. When he is not geeking out, he enjoys quality time with his family, bike riding, and participating in triathlons.

Paul Drakes

Vice President of Media Buying

Paul Drakes is the Vice President of Media Buying for Admediary. He has been in the Performance Marketing industry since 2008 an specializes in driving customer acquisition for all of Admediary’s owned and operated properties. Paul manages the internal media buying team to drive tens of thousands of new leads per day through channels such as email, social media, search, and text messaging. When Paul isn’t working, he spends time with his wife and son.