Admediary is Driven By Eight Core Values

Great People




Open Communication


Empowered Decision Making

Work Hard + Life Balance


Peter Klein

President & Founder

Peter Klein is the President & COO of AdMediary, as well as a co-founder. He has 20 years of online marketing experience and is a widely published industry thought leader. Most recently he was the SVP of Media for MediaWhiz, where he was responsible for the creation and growth of several marketing divisions. Prior to MediaWhiz, Peter held marketing positions at companies such as Cablevision, Barnes & Noble, and Publishers Clearing House. Peter holds a BS in Business Management and Marketing from Cornell University.

Art Welch

CTO & Founder

Art Welch is the CTO and a co-founder of AdMediary. He specializes in financial services and email marketing, and as such, has been the CTO of multiple successful online marketing companies for the last 15 years including ROI Analysis, MediaTrust, Rocket Power Media, and Vendare. Prior to the performance marketing world, Art managed teams at blue chip companies such as Symantec and Hewlett Packard. When he is not driving leads, Art enjoys rock crawling and other off-road sports.

Adam Trentacoste

SVP, Media & Client Services

Adam Trentacoste has been in online marketing since 2004. As Senior Vice President of Media and Client Services, Adam leads the development and growth of the Admediary Performance Marketplace. He also plays an integral role in building custom acquisition programs for Admediary’s clients. Prior to Admediary, Adam served as Senior Director of Affiliate Marketing at Affinion Group, where he grew the division almost 300% in under 8 months. Adam holds a B.F.A. in Computer Graphics from Syracuse University.

Jerry Villanueva

Senior Software Engineer

Jerry Villanueva is the Senior Software Engineer at Admediary. He plays an integral role in web development and systems integration. He has over 18 years of experience in online marketing, development and IT solutions. He holds a BS in Mathematics and Computer Science from the University of Santo Tomas. When he is not geeking out, he enjoys quality time with his family, bike riding, and participating in triathlons.

Brian Beck

Vice President, Business Development

Brian Beck is the Vice President of Business Development at Admediary. He specializes in publisher management, growth, and optimization. He also handles advertiser sales and assists with website development. Brian holds a Bachelors Degree in Environmental Studies from Towson University and earned his MBA in Marketing from Adelphi University. When not speaking with clients, he is watching the Yankees, hanging out with friends or riding waves on the beach.

Christopher Luckas

Manager of Business Development

Chris is the Manager of Business Development at Admediary. He specializes in account management, servicing clientele and optimizing campaigns. He also helps manage Admediary's social media platforms and weekly newsletters. Chris holds a BS in Business Management with a specialization in Marketing from Stony Brook University. In his free time, he enjoys watching the Islanders and playing sports with his friends.

Paul Drakes

Vice President of Media Buying

Paul Drakes is the Vice President of Media Buying for Admediary. He has been in the Performance Marketing industry since 2008 an specializes in driving customer acquisition for all of Admediary’s owned and operated properties. Paul manages the internal media buying team to drive tens of thousands of new leads per day through channels such as email, social media, search, and text messaging. When Paul isn’t working, he spends time with his wife and son.

Alia Kai

Assistant Manager of Operations

Alia Kai is the Assistant Manager of Operations at AdMediary. She has 10 years of experience in the field of online marketing. Alia holds a Masters Degree in Marriage and Family Therapy. When she is not testing pixels, she enjoys building memories with her daughter.

Jake Fontaine

Content Marketing Coordinator

Jake Fontaine is our Content Marketing Coordinator. He specializes in SMS campaigns for customer relationship management and monetization. Optimizing copy for the diverse suite of Admediary consumers is Jake's top priority! He holds a B.A. in English from The College of New Jersey, and when he's not writing up a storm, he's playing guitar for his band, Squawk.

Connor Rich

Media Buyer

Connor Rich is a Media Buyer at Admediary. He specializes in display advertising and copywriting, and manages campaigns through channels such as social, email, push and native. Connor holds a BS in Environmental Economics at Rutgers University. When Connor isn’t launching ads, he enjoys playing videogames and snowboarding.

Mallory Diaz

Manager of Client Services

Mallory Diaz is the Manager of Client Services & Operations at Admediary. She assists advertisers and buyers on campaign setup, and then manages the relationship continuously to help achieve campaign KPIs. Mallory holds an MBA in Marketing from Hofstra University and has been working in the performance marketing industry for ten years. In her spare time, she enjoys painting, reading, camping, and spoiling her cats.

Clara Soto-Richards

Accountant Extraordinaire and Prepay Queen

Clara Soto-Richards is a Staff Accountant at Admediary. She has 8 years of accounting and audit experience, and previously worked in retail channel marketing for major tech and multimedia clients. Clara holds a B.S. in Accountancy and a Masters Degree in Taxation. When not crunching numbers, Clara enjoys spending time relaxing with family and friends.

Daniel Zelaya

Senior Manager, Site Revenue & Analytics

Daniel Zelaya is the Senior Manager of Site Revenue & Analytics at Admediary. He is in charge of optimizing all monetization channels from Admediary’s owned and operated websites. He also assists with Admediary’s inbound call operations and website development. Daniel holds a Bachelor’s Degree in Business Management with a concentration in Marketing and Finance from the University at Buffalo. In his free time, he enjoys playing basketball and going on hikes to explore new places.