Admediary is Driven By Six Core Values

Own It

Team First Mentality

Work Open

Ethics Before Profits


Continuous Growth


Peter Klein

President & Founder

Peter Klein is the President & COO of AdMediary, as well as a co-founder. He has 20 years of online marketing experience and is a widely published industry thought leader. Most recently he was the SVP of Media for MediaWhiz, where he was responsible for the creation and growth of several marketing divisions. Prior to MediaWhiz, Peter held marketing positions at companies such as Cablevision, Barnes & Noble, and Publishers Clearing House. Peter holds a BS in Business Management and Marketing from Cornell University.

Art Welch

CTO & Founder

Art Welch is the CTO and a co-founder of AdMediary. He specializes in financial services and email marketing, and as such, has been the CTO of multiple successful online marketing companies for the last 15 years including ROI Analysis, MediaTrust, Rocket Power Media, and Vendare. Prior to the performance marketing world, Art managed teams at blue chip companies such as Symantec and Hewlett Packard. When he is not driving leads, Art enjoys rock crawling and other off-road sports.

Adam Trentacoste

SVP, Media & Client Services

Adam Trentacoste has been in online marketing since 2004. As Senior Vice President of Media and Client Services, Adam leads the development and growth of the Admediary Performance Marketplace. He also plays an integral role in building custom acquisition programs for Admediary’s clients. Prior to Admediary, Adam served as Senior Director of Affiliate Marketing at Affinion Group, where he grew the division almost 300% in under 8 months. Adam holds a B.F.A. in Computer Graphics from Syracuse University.

Jerry Villanueva

Senior Software Engineer

Jerry Villanueva is the Senior Software Engineer at Admediary. He plays an integral role in web development and systems integration. He has over 18 years of experience in online marketing, development and IT solutions. He holds a BS in Mathematics and Computer Science from the University of Santo Tomas. When he is not geeking out, he enjoys quality time with his family, bike riding, and participating in triathlons.

David Schwartz

Director, Call Network

David is an industry veteran with over a decade of Sales and Account management experience. David enjoys spending time with his wife, daughter, and dog as well as hiking, rafting, offroading, playing sports, reading books and being a die hard New York Islander and Met's fan.

Christopher Luckas

Manager of Business Development

Chris is the Manager of Business Development at Admediary. He specializes in account management, servicing clientele and optimizing campaigns. He also helps manage Admediary's social media platforms and weekly newsletters. Chris holds a BS in Business Management with a specialization in Marketing from Stony Brook University. In his free time, he enjoys watching the Islanders and playing sports with his friends.

Paul Drakes

Vice President of Media Buying

Paul Drakes is the Vice President of Media Buying for Admediary. He has been in the Performance Marketing industry since 2008 an specializes in driving customer acquisition for all of Admediary’s owned and operated properties. Paul manages the internal media buying team to drive tens of thousands of new leads per day through channels such as email, social media, search, and text messaging. When Paul isn’t working, he spends time with his wife and son.

Alia Kai

Assistant Manager of Operations

Alia Kai is the Assistant Manager of Operations at AdMediary. She has 10 years of experience in the field of online marketing. Alia holds a Masters Degree in Marriage and Family Therapy. When she is not testing pixels, she enjoys building memories with her daughter.

Daniel Zelaya

Director of Site Revenue & Analytics

Daniel Zelaya is the Senior Manager of Site Revenue & Analytics at Admediary. He is in charge of optimizing all monetization channels from Admediary’s owned and operated websites. He also assists with Admediary’s inbound call operations and website development. Daniel holds a Bachelor’s Degree in Business Management with a concentration in Marketing and Finance from the University at Buffalo. In his free time, he enjoys playing basketball and going on hikes to explore new places.

Tim Hespe

Sr. Director, Network

Tim is an industry expert and was Admediary's account representative at CAKE. Tim enjoys spending quality time with his family, traveling, and playing sports.

Clara Soto-Richards

Accountant Extraordinaire and Prepay Queen

Clara Soto-Richards is a Staff Accountant at Admediary. She has 8 years of accounting and audit experience, and previously worked in retail channel marketing for major tech and multimedia clients. Clara holds a B.S. in Accountancy and a Masters Degree in Taxation. When not crunching numbers, Clara enjoys spending time relaxing with family and friends.

Brian Warner

Software Engineer

Brian Warner is a Software Engineer at Admediary. He works on managing our owned and operated websites and related systems, as well as constantly modernizing our web-based technology framework. He holds a BS in Management of Information Systems as well as a degree in Substance Abuse Counseling. When Brian isn't working, he enjoys playing ice hockey, training Muay Thai, and video games.

Tom Cullen

Director of Client Services

Tom Cullen is the Director of Client Services at Admediary. He has over 15 years of experience in Performance Marketing. Tom is responsible for managing key advertiser and lead buyer accounts within all divisions of the company. In Tom’s free time, he enjoys spending time with family and friends, unwinding with an ocean swim, live music, golf, skiing and long runs.

Logan Foster

Director of Engineering

Logan Foster is the Director of Engineering at Admediary. He is responsible for managing the Tech department as they create new web applications and solutions for the business. Logan has a BS in Computer Science and has worked in software engineering for over 20 years across a wide variety of industries. In his free time, he loves traveling, spending time with friends and family, as well as playing games.

Marc Loreti

VP, Sales

Marc Loreti comes to AdMediary with over 15+ years of performance marketing experience at several high-growth agencies including Magnitude Digital, MuteSix, iProspect, Digital Media Solutions (DMS), and Matomy Media Group. He is a graduate from Rutgers University. Throughout his career, Marc has been instrumental in helping agencies scale their sales & business development efforts and is very active in his community volunteering and coaches both his son's baseball & football teams.