LOS ANGELES, Aug. 21, 2017 /PRNewswire/ — Admediary, a leader in online marketing, announced its new SiteROI technology to increase performance results for their clients. Labeled Project Anastasiya, the proprietary technology analyzes consumer behavior on site and connects backend performance feedback from advertisers. The goal is to bridge results on both sides of the marketing equation to help model which sources will create the best performance. This helps the Admediary team plan and forecast budgets to meet any client’s growing needs.
“We are pleased with the release of our latest development,” said Art Welch, CTO of Admediary. “We see the value in greater validation and modeling for our clients, and the technology allows for even better optimization within our media channels. It’s truly a win-win for the Advertiser and for Admediary.”
While there are many companies that offer lead generation services, Admediary focuses on both consumer demand and optimization for client success. Building out buyer networks in a variety of industries is no small undertaking, and it takes a strong team with even stronger technology to make it happen. Admediary will continue to leverage the SiteROI technology on core sites such as Gold Trust Precious Metals, Crowd Funnel, Lawsuit Winning, Solar Joy, Real Time Degrees, My Simple Credit Match, the Professional Organization of Women, Auto Loan Empire, and Auto Warranty of America.
“I am excited about the SiteROI technology that Project Anastasiya has brought to the table for us. The tech team created a real game changer, and we will only get better at what we do as the model learns and optimizes. The best part is that it is applicable to all of our clients in our core verticals such as Auto, Home Services, Investing, and Mass Tort,” said Peter Klein, President & COO of Admediary.
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About Admediary LLC
Admediary was created by a team of industry leaders in California and New York, with a proven track record of success in online and offline marketing within start-up and Fortune 500 companies. The team has decades of experience in offer development and performance-based media buying across channels such as email, social, display, and mobile, as well as warm transfers and appointment setting. A deep knowledge of branded client and direct response KPIs are a key asset in verticals such as Automotive, Education, Finance, Home Services, Investing, Insurance, Mass Tort, and Sweepstakes.