About the Team

Admediary is an online performance marketing company that specializes in lead generation via the internet and phone for all major industry verticals. The company has offices in California, New York, and Texas.

Peter Klein President & Founder
Peter Klein is the President & COO of Admediary, as well as a co-founder. He has 20 years of online and offline marketing experience and is a widely published industry thought leader. Most recently he was the SVP of Media for MediaWhiz, where he was responsible for the creation and growth of several performance marketing divisions, including the consistently top 5 ranked Blue Book affiliate network, MonetizeIt. Prior to joining MediaWhiz, Peter held both traditional and online marketing positions at companies such as Cablevision, Barnes & Noble, and Publishers Clearing House. Peter holds a BS in Business Management and Marketing from Cornell University. When he is not generating leads or speaking at conferences, Peter likes to spend time with his two daughters.

Art Welch CTO & Founder
Art Welch is the CTO and a co-founder of Admediary. He specializes in financial services and email marketing, and as such, has been the CTO of multiple successful online marketing companies for the last 15 years including MediaTrust, Rocket Power Media, and Vendare. Prior to the performance marketing world, Art managed teams at blue chip companies such as Symantec and Hewlett Packard. When he is not driving leads, Art enjoys rock crawling and other off-road sports.

Adam Trentacoste SVP, Media & Client Services
Adam Trentacoste has been immersed in online marketing since 2004 when he began his career at a contextual advertising company. As Senior Vice President of Media and Client Services, Adam leads the development and growth of the Admediary Performance Marketplace and media divisions. He also plays an integral role in building custom acquisition programs for Admediary’s strategic clients. Adam most recently served as Senior Director of Affiliate Marketing at Affinion Group, a leading global provider of comprehensive marketing services and loyalty programs, where he grew the affiliate division almost 300% in just under 8 months. Adam holds a B.F.A. in Computer Graphics from Syracuse University. When he is not building online acquisition programs, Adam enjoys snowboarding and playing beach volleyball.