Category: Industry News

News About the Marketing and Advertising Industry.

5 Critical Skills for a Performance Marketing Manager

Posted on August 28, 2018 by

Performance Marketing in simple terms is a digital strategy where payouts are made to your affiliates based only on performance (or when a user action is complete). The Performance Marketing Manager is primarily responsible for the management of digital accounts and diversifying the channel mix utilizing display and paid social channels. He focuses on campaign-specific […]

Is Performance Marketing The Next Big Step In Digital?

Posted on August 28, 2018 by

A company wants to grow, and they hire a marketing agency. The agency has the experts and creatives, and, in a flex of its muscles, tells senior company leadership that the agency has the power to make a real impact on the company’s business. The company — now client — buys in. Spend a little, […]

Performance Marketing

Posted on August 27, 2018 by

Performance marketing has completely changed the way companies advertise and sell products. It has also impacted the way we measure the success of marketing campaigns. In the past, attribution was nearly impossible.